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As you learn in Chapter 11, a placebo is an inert treatment. In a drug study, a placebo would be a saline or sugar pill. In a psychotherapy study, a placebo might be a supportive conversation with no therapeutic structure. A placebo effect is when people benefit from the inert treatment (compared to no treatment). People's beliefs about some expected treatment might be responsible for why placebos can work.
Placebos were in the news earlier this year because of the antihistamine phenylephrine, sold commercially as Sudafed PE (and under other names, too). This drug has been available over the counter for decades. It's supposed to reduce nasal decongestion. However, while the drug does not cause harm, it also doesn't work any better than placebo (read more about that here). The FDA, therefore, recently announced that the drug won't be sold anymore for this purpose.
A recent psychological example of placebos concerns the practice of microdosing of psychedelic drugs, such as psilocybin mushrooms. If you do a bit of online research, you'll likely find multiple anecdotes in which people say that taking very small doses of psychedelics has helped them feel more creative, happy, and fun. But what do randomized controlled studies say? One journalist summarized three major studies on microdosing. Here 's what they found:
The two largest placebo-controlled trials of microdosing were published last year, and they both suggest that the benefits people experience [from microdosing] are from the placebo effect. In the studies, volunteers used their own drugs to participate and, unknown to them, received either active doses or a placebo packaged in identical capsules. At the end of several weeks, almost everyone’s mood and well-being had improved, regardless of what they had taken.
Dr. Erritzoe, who ran the other study, found that the drug’s efficacy was tied to users’ expectations. If they took a placebo but thought it was a microdose, they felt better, and if they had an active dose but wrongly guessed it was a placebo, they did not.
Much of the work on placebos makes it clear that, while they can't actually kill bacteria, affect neurotransmitters, or shrink tumors, placebos have real effects on people's felt experience. People taking placebos feel less pain; they may feel less depression or anxiety, and their cold symptoms might improve.
The true efficacy of placebos has led some doctors and researchers to speculate whether they could be used to treat pain in real patients --after all, placebos have no harmful side effects and they seem to actually work. The one issue, though, is ethics. It's not considered ethical to lie to real patients. Outside of a research study, we can't tell people they're getting a treatment when they are not.
With that in mind, the most fascinating recent research on placebos shows that they can work even if people know they are taking placebos. One of the scientists who does this work summarized the issue in this article. Here's his summary of two studies:
As it turns out, placebos can work even when patients know they are getting a placebo. In 2010 my colleagues and I published a provocative study showing that patients with irritable bowel syndrome who were treated with what we call open-label placebos — as in, we gave them dummy pills and told them so — reported more symptom relief compared with patients who didn’t receive placebos. (These placebos were given with transparency and informed consent.) In another blow to the concept that concealment is required for placebo effects, my team recently published a study comparing open-label placebos and double-blind placebos in irritable bowel syndrome and found no significant difference between the two. A medical myth was overthrown.
Might open-label placebos work on other symptoms, too? Here's an article about how open-label placebos can help people feel less guilty. While guilt can motivate us to do the right thing, guilt is also an emotion associated with depression and PTSD (at least in the West). It can be both helpful and unhealthy.
In the study, 112 healthy volunteers between the ages of 18 and 40 took part. Their guilt was measured at the beginning using questionnaires including the state shame and guilt scale (SSGS). This questionnaire asks people whether they feel remorse or bad about something they’ve done. Next, the participants did an exercise intended to make them feel more guilty. The exercise involved writing a story about a time they had treated someone they loved unfairly.
The participants were then divided into three groups. One group received a “deceptive placebo”: a blue pill they were told was a real drug. Specifically, they were told that the pill contained phytopharmacon, a substance designed to reduce the feeling of guilt by making whoever took it feel calmer.
Another group received an “open-label placebo” – the same blue pill, but this group was told it was a placebo. They were told that placebos benefit many people through mind-body self-healing mechanisms.
The third group did not receive any treatment at all. This was the “control” group.
After getting the treatment, the guilty feelings were measured using the same questionnaires to see whether the deceptive placebo or open-label placebo was more effective than no treatment.
The main outcome reported in the study was that the deceptive placebo and the open-label placebo ... were more effective at reducing guilt than no treatment.
a) Looking at the study above on guilt, what was the IV? What was the DV? What kind of experiment was conducted (Was it posttest only, pretest-posttest, repeated measures, or concurrent measures?)
b) Sketch a graph of the results of the guilt study. Be sure to plot the pre and post test data.
You can compare your graph to Figure 2 of the original empirical article, here.
c) Here are the instructions for the open-label placebo condition, which I copied from the original empirical article's supplementary information. What do you think of these instructions? Are they manipulating just an open-label placebo, or might they be inducing demand characteristics? How might you change these instructions to reduce the demand?
[This] is a placebo and therefore does not contain any medicinal active ingredient.” (Study personnel shows the package and removes the pill from the blister). “The pills consists only of sugar (lactose, sucrose, glucose) and stabilisers. However, we know that placebos are very effective. Openly-administered placebos have been used for various clinical disorders and problems and have shown very good efficacy. This has been shown in studies on pain and depression, among others. In the case of depression, feelings of guilt in particular are a major component. Placebos work through expectation and learning processes. The body reacts automatically and symptoms are reduced. An open, positive attitude towards placebos can be helpful, but this is not necessary for a positive effect. We expect the activated guilt feelings to be noticeably reduced again and use it because we want to use its positive emotional effect on the guilt feelings. In doing so, we do not expect any side effects. Here is the pill" (Study participant takes the pill.)