This Buzzfeed headline is eyecatching and dramatic: Instagram Has Some Pretty Huge Effects On Our Psychology. Here's Everything We Know So Far.
I see two important issues to interrogate in this headline. First, it's a causal claim ("Instagram has some...effects on our psychology"). Second, it's making an argument about effect size ("pretty huge effects"). Let's see if they pan out.
The article focuses on body image and mental health. Here's an example:
The research into how Instagram affects our psychology is relatively new, but there is a growing body of evidence to say that it has a profound effect on the way we perceive ourselves and the world around us.
Does the research support such a causal claim? Here's one study that the journalist summarized:
Earlier this year, the UK's Royal Society for Public Health (RSPH) and the Young Health Movement published a report that looked at the impact of different social media platforms on mental health.
The report was based on a survey of over 1,400 British 14-to-24-year-olds that asked about the positive and negative implications of each social media platform for health and wellbeing.Instagram scored well on its ability for self-expression, but it was linked with some of the worst scores for sleep loss, body image concerns, and FOMO.
It's not completely clear from this summary what questions were included on this survey. However, a survey is unlikely to have manipulated exposure to Instagram, so it can't support the claim that "Instagram has implications for how people perceive themselves and the world around them."
What about the effect size of the associations? The journalist didn't report the data from the study, so we can't evaluate whether or not the effect was really "huge" or "profound." We'd have to search out the original paper for that.
How about this other study, summarized later in the article:
In a study published last year, Cohen and her co-authors found that it wasn’t so much social media use itself that impacted how people perceived their bodies but rather how they were using it.
Following body- and appearance-focused accounts on Instagram — as opposed to neutral accounts dedicated to things such as travel — was associated with idealizing thin bodies, obsessive surveillance of one’s own body, and striving for thinness.
a) Four variables are listed in the study above (Following body-....) What are they?
b) Were these variables measured or manipulated, do you think? (Check your hunches here, by reading the abstract of the Cohen study.)
c) Why can't this study support a claim such as "following body-focused accounts impacts how people perceive their bodies"? Apply the three criteria for causation.
d) Does the journalist provide any indication of the effect size of this association? If not, what data might have helped you decide if the link was "huge"?
Let's read a bit further in the journalist's article to see if we can find some experimental evidence. How about this one:
However, Cohen is hopeful that the positive body movements emerging on the platform will have far-reaching benefits for how women reflect on their own physiques.
She has recently submitted a paper for publication demonstrating that among 195 young women exposed to “body-positive” images, mood, body satisfaction, and body appreciation were all improved significantly.
The wording in the example above suggests that there was a manipulated variable, because it reads "among 195 young women exposed to 'body-positive' images'". When I read that, I picture that some people were exposed to these images, and some were not.
e) Imagine you were going to conduct a conceptual replication of this experiment. What was the independent variable? What would its levels be?
f) What would the dependent variable(s) be? (Hint: The journalist mentions three).
g Sketch a little bar graph of the results of your experiment--picking one of the DVs to graph. In your view, how far apart would the means and error bars have to be for you to be convinced that the effect is "huge"?
h) Would this experiment have the potential to support a causal claim? What confounds would you need to control for?
Suggested answers to selected questions
c) Covariance: Yes--apparently this questionnaire study found a link between following more body-focused accounts and idealizing thin bodies more.
Temporal precedence: Nope--this was a questionnaire study that measured both variables at the same time. We can't know if the IG accounts came first, or if people who idealize thin bodies more are more likely to want to follow body-focused accounts.
Internal validity: Also nope. In this correlational study we can't rule out every possible third variable. For example, maybe people with a history of eating disorders are both more likely to follow body-focused accounts and are more likely to idealize thin bodies.
d) No correlation was reported here--too bad! It would be nice if the journalist had given us some benchmarks indicating how much more likely people were to idealize thin bodies....perhaps a percentage change or a correlation coefficient, and a 95% CI for that change or coefficient.
Thanks to UD student Emily Hogan for suggesting this article for the blog!